Your shop

Shop name

Shown on your booking page and in the emails your clients receive, and used in SMS messages via the Shop name variable.

Shop phone (optional)

Used in SMS messages via the Shop phone variable.

Website (optional)

Used in SMS messages via the Shop website variable.

Business type

Shown to search engines so your booking page is described correctly. Pick the closest match.

Street address (optional)

Used in SMS messages via the Shop address variable.

City (optional)

Your city and county appear on your booking page and help clients nearby find you in search results.

County or region (optional)

Your city and county appear on your booking page and help clients nearby find you in search results.

Postal code (optional)

Added to the address search engines read from your booking page, so they can place you precisely.

Tagline

A short descriptor shown on your booking page and link previews.

Description

Used in search engine results and link previews for your booking page.

Light theme

Shown on your booking page and in the emails your clients receive. Use a version that reads well on a light background.

Dark theme

Used instead when your client's screen is in dark mode. Use a version that reads well on a dark background.

Show business name next to logo

Useful when your logo is a symbol rather than your name written out.

Brand colour

Buttons keep your colour exactly. We match the shades for text so everything reads well in both themes.

Shop Hours

Your weekly hours, plus exceptions for holidays or special days. They set when clients can book online, and SMS messages include them via the Shop hours variable.

Customer data retention (days)

Clients with no visit and no booking for this long are listed for you to review in Customers, and you get a monthly reminder. Nothing is deleted automatically.